Seed Round Pitch Deck
Quick answer
A seed-round pitch deck for founders raising $500k to $3m. 12 slides covering problem, solution, market, traction, business model, team, ask. Format is recognisable to UK seed VCs (LocalGlobe, Hoxton, Octopus, SFC) and US seed funds. Free PDF download.
What goes on each slide?
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01 Slide
Company name
One-line tagline
Raising $[X] seed · [Date]
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02 Slide
Problem
[Sharp problem statement]. Customer: [persona]. Pain: [quantified].
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03 Slide
Solution
[One-sentence product]. Demo: [URL].
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04 Slide
Why now
Three shifts that make this possible today.
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05 Slide
Market
Bottom-up TAM. Beachhead segment first.
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06 Slide
Traction
[N customers] · $[X] ARR · [Y]% MoM.
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07 Slide
Business model
Pricing. Margins. Payback.
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08 Slide
Competition
Existing tools, our wedge, defensibility.
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09 Slide
Team
Why we will win this.
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10 Slide
Roadmap
Next 12 months.
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11 Slide
The ask
$[X] at $[Y] post. Committed $[Z].
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12 Slide
Thank you
Contact, calendar, data room.
Seed Round Pitch Deck.
What is a seed-round pitch deck?
A seed-round pitch deck is the standard 10-12 slide format used by founders raising $500k to $3m from venture capital. It covers problem, solution, market, traction, business model, competition, team, and ask. The structure is the same across UK and US seed markets.
How long should a seed pitch deck be?
Twelve slides is the working norm. Anything over fifteen slides reads as a Series A pitch and risks the wrong investor benchmark. Each slide should have a single takeaway. The deck supports the conversation, it does not replace it.
What do seed VCs care about most?
Traction first, market second, team third. Investors want to see real revenue, real customers, real retention curves. Specific numbers beat large claims. Bottom-up market sizing beats top-down TAM.
How do I send my pitch deck to VCs?
Use a tracked-link tool so you can see who opened it, which slides they read, and which firms returned to it. Send per-recipient links rather than one shared URL so engagement per investor is separable.
Should the pitch deck and the data room be the same?
No. The deck is the 12-slide narrative VCs read in 3 minutes. The data room is the diligence pack VCs ask for after the term sheet (financials, cap table, customer contracts, IP, legal). Build the deck first, the data room when interest is real.
Keep going.
How do you share your finished deck securely?
Send your finished deck through a per-recipient tracked link. See which slides each investor read, for how long, and on which day. NDA gate, watermark, expiry - all on the £29 Pro plan. UK data residency by default.