Marketplace Pitch Deck
Quick answer
A marketplace pitch deck for founders building two-sided marketplaces. 13 slides covering liquidity, GMV, take rate, supply density, demand cohort retention, and the chicken-and-egg solution. Free PDF download, no signup.
What goes on each slide?
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01 Slide
Company name
Two-sided marketplace for [supply] and [demand]
Raising $[X] · [Date]
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02 Slide
The market gap
Why supply and demand do not currently meet efficiently. Friction in the existing channel.
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03 Slide
The solution
What we do. Who lists. Who buys. How the transaction completes.
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04 Slide
Liquidity
Time-to-fill or time-to-match. Search-to-transaction conversion. Repeat usage.
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05 Slide
GMV and take rate
Gross merchandise value, take rate, contribution margin. Trend over last N quarters.
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06 Slide
Supply density
Listings per geography / category. Time to add a new listing. Supplier acquisition cost.
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07 Slide
Demand cohort retention
% of buyer cohort returning month 2, 3, 6. Frequency. Basket size.
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08 Slide
Chicken-and-egg
How we solved cold start. Which side we subsidise. Network effect data.
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09 Slide
Market
Bottom-up TAM. Path from beachhead category / geography to full market.
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10 Slide
Competition
Direct marketplaces, vertical specialists, big-tech horizontal players. Our defensibility.
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11 Slide
Team
Founders, supply ops, marketplace experience.
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12 Slide
The ask
$[X] at $[Y] post. Use of funds: supply acquisition, demand acquisition, ops, product.
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13 Slide
Thank you
Contact and marketplace metrics dashboard.
Investor context for Marketplace Pitch Deck.
- Liquidity metric: time-to-match or fill rate, not just GMV
- Take rate and contribution margin per transaction
- Supply density per geography or category
- Demand cohort retention beyond first transaction
- Concrete answer to how the chicken-and-egg problem was solved
- Two-sided marketplace raise at seed or Series A
- Pitching to marketplace-experienced investors (Index, FJ Labs, Speedinvest, Local Globe, Lightbank)
- Any platform with distinct supply and demand sides where unit economics differ
- GMV without take rate or contribution margin
- Demand growth without supply density data
- Network-effect claim without measurable inflection
- Generic SaaS metrics that do not apply to marketplaces (ARR for a take-rate business)
Marketplace Pitch Deck.
What is a marketplace pitch deck?
A marketplace pitch deck is the slide structure two-sided marketplace founders use to raise from marketplace-experienced investors. Beyond a generic deck, it covers liquidity (time-to-match), GMV growth, take rate, supply density, demand cohort retention, and how cold start was solved.
What is liquidity in a marketplace pitch?
Liquidity is the probability that a buyer's search results in a transaction within a usable timeframe. Measured as time-to-fill, search-to-transaction conversion, or fill rate. Marketplace investors will not invest at scale until liquidity is proven in a beachhead.
What GMV growth do marketplace investors expect?
Above 15% month-on-month for an early-stage marketplace. Above 7% MoM at scale. Take rate of 5-20% depending on category (lower for high-frequency low-value, higher for high-touch services). Contribution margin matters more than top-line GMV.
How do you explain solving chicken-and-egg on the deck?
Show which side you bootstrapped first and how (subsidies, content, manual ops, single-player utility). Show the inflection point where the other side joined organically. Quantify network density at that inflection.
What are the most common marketplace deck mistakes?
Showing GMV without take rate, showing demand growth without supply density, missing cohort retention, and overstating market size top-down rather than bottom-up. Marketplace investors have seen everything and discount the standard playbook.
Keep going.
How do you share your finished deck securely?
Send your finished deck through a per-recipient tracked link. See which slides each investor read, for how long, and on which day. NDA gate, watermark, expiry - all on the £29 Pro plan. UK data residency by default.