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EIS

EIS Pitch Deck

Quick answer

An EIS pitch deck for UK founders raising up to £5m under the Enterprise Investment Scheme. 14 slides leaning into growth-investment narrative, traction, and the risk-to-capital condition HMRC requires. Free PDF download, no signup.

Slide structure

What goes on each slide?

  1. 01 Slide

    Project Lighthouse

    EIS-qualifying Series A, £3m

    Founder · Company · Date

  2. 02 Slide

    The problem

    [Pain experienced by N type of customer]. Validated through [N customer interviews, market data]. UK addressable spend: £[X].

  3. 03 Slide

    The solution

    [What you do in one sentence]. Live since [date]. Used by [N customers]. Demo: [URL].

  4. 04 Slide

    Why this is a growth-investment opportunity

    Risk-to-capital condition: clear growth path through hiring, R&D, market expansion. Not a one-off project. EIS advance assurance: [obtained].

  5. 05 Slide

    Market and timing

    UK SAM: £[X]. Growth rate: [Y]% pa. Three macro tailwinds: [1] · [2] · [3].

  6. 06 Slide

    Traction

    ARR £[X] (+[Y]% YoY). Customers: [N]. NRR: [Z]%. Logos: [5-10 names]. Pipeline weighted: £[W].

  7. 07 Slide

    Business model and unit economics

    ACV £[X]. Gross margin [Y]%. CAC £[Z]. Payback [N] months. LTV/CAC: [R].

  8. 08 Slide

    Competitive landscape

    [Competitor 1] - serves [segment] - we differ by [X]. [Competitor 2] - we differ by [Y]. Our defensibility: [network effect / data moat / regulation].

  9. 09 Slide

    Roadmap

    Next 6 months: [milestone 1, 2, 3]. Next 12 months: [milestone 4, 5]. Tied to use of funds.

  10. 10 Slide

    Team

    Founder 1 - [unfair advantage]. Founder 2 - [unfair advantage]. Key hire 1 - [domain]. Advisors - [credible names].

  11. 11 Slide

    EIS qualifying position

    Company age: [N years]. Employees: [Y]. Gross assets pre-investment: £[X]. Qualifying trade. Full EIS advance assurance from HMRC dated [date].

  12. 12 Slide

    Use of funds (£3m)

    Engineering (£): [X]. GTM (£): [Y]. R&D (£): [Z]. Working capital (£): [W]. Runway to Series B.

  13. 13 Slide

    The ask

    Raising £[X] at £[Y] post. £[Z] committed via SyndicateRoom / EIS funds. Lead remaining. Targeting first close [date].

  14. 14 Slide

    Thank you

    [Founder name] · [email] · [calendar link] · [data room link]

Investor context for EIS Pitch Deck.

What investors look for
  • EIS advance assurance from HMRC dated recently
  • Risk-to-capital condition satisfied through growth-investment story
  • Genuine traction: ARR, customers, retention, not just signups
  • Defensible unit economics: gross margin, CAC, LTV, payback
  • Realistic post-money valuation justified by traction multiples
When to use this template
  • £500k to £5m raise, often the round after SEIS
  • UK company under 7 years old, gross assets under £15m, under 250 employees
  • Raising from EIS funds (Octopus, Praetura, SyndicateRoom, Triple Point) or EIS-eligible VCs
What NOT to include
  • Anything that signals one-off project rather than a growing business
  • Vague competitor matrix with all green ticks for you and red for them
  • Salary projections for founders before product-market fit
  • Cap-table dilution scenarios that pre-empt term-sheet negotiation
FAQ

EIS Pitch Deck.

What is an EIS pitch deck?

An EIS pitch deck is the slide structure UK companies use to raise up to £5,000,000 under the Enterprise Investment Scheme. It frames the business so EIS investors and EIS funds (Octopus, Praetura, SyndicateRoom, Triple Point) can see the growth investment, qualifying trade, and risk-to-capital condition.

What is the risk-to-capital condition for EIS?

HMRC requires EIS-eligible companies to demonstrate genuine growth ambition (hires, R&D, market expansion) rather than a one-off project with predictable returns. The deck makes this explicit through the roadmap, use of funds, and milestone slides.

How does an EIS deck differ from an SEIS deck?

EIS deals are larger (up to £5m vs £250k), companies are more mature (up to 7 years vs 3, up to £15m gross assets vs £350k), and the deck leans into traction, unit economics, and growth-investment framing. SEIS leans into vision and team.

Do EIS investors expect an NDA on the deck?

No. UK EIS investors and funds receive hundreds of decks per quarter and refuse to sign NDAs at deck stage. NDAs come at the data room stage post-term-sheet.

How do I send this EIS deck to investors?

Use a tracked link tool like Beamprobe so you can see which fund engaged with which slide. £29/month flat. UK data residency. Free trial.

How do you share your finished deck securely?

Send your finished deck through a per-recipient tracked link. See which slides each investor read, for how long, and on which day. NDA gate, watermark, expiry - all on the £29 Pro plan. UK data residency by default.