Series A Pitch Deck
Quick answer
A Series A pitch deck for founders raising $3m to $15m. 15 slides covering cohort retention, unit economics, GTM motion, market, expansion plan, and the ask. Structured for UK and US growth-stage investors. Free PDF download.
What goes on each slide?
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01 Slide
Company name
One-line tagline
Series A · $[X] raise · [Date]
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02 Slide
Mission
Why this company exists.
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03 Slide
Market
TAM bottom-up, SAM, SOM.
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04 Slide
Problem
Customer pain in their language.
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05 Slide
Solution
Product and how it solves the pain.
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06 Slide
Traction
ARR, growth, retention, logos.
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07 Slide
Cohort retention
Net dollar retention by cohort.
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08 Slide
Unit economics
CAC, LTV, payback, gross margin.
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09 Slide
GTM motion
Top of funnel through close, hand-offs.
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10 Slide
Competition
Map, our wedge, defensibility.
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11 Slide
Team
Founders and key hires.
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12 Slide
Roadmap and expansion
Product, geographic, segment expansion.
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13 Slide
Financials
Plan to Series B economics.
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14 Slide
Use of funds and the ask
$[X] at $[Y] post. Committed $[Z].
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15 Slide
Thank you
Contact and data room link.
Series A Pitch Deck.
What is a Series A pitch deck?
A Series A pitch deck is the slide structure for founders raising $3m-$15m from growth-stage VCs. It assumes traction is real and shifts the conversation from 'will this work' to 'will this scale': cohort retention, unit economics, GTM efficiency, expansion plan.
How long should a Series A deck be?
Fifteen slides is normal. Series A investors expect more depth than seed: a full unit-economics slide, cohort retention curves, GTM motion, hiring plan, and expansion roadmap. Length is justified by data.
What unit economics do Series A investors want?
Gross margin, customer acquisition cost (CAC), lifetime value (LTV), payback period, magic number, and net revenue retention (NRR). For SaaS, NRR over 110% is strong, payback under 18 months is healthy.
What is the cohort retention slide?
A chart showing what percentage of a cohort of customers (e.g. all customers acquired in Q1 2024) is still paying you N months later. Series A investors use this to predict whether your revenue is durable or churn will undo growth.
How do I share a Series A deck with VCs?
Use Beamprobe to send per-recipient tracked links. See which fund opened the deck, returned to it, forwarded to a partner. £29/month, UK data residency, NDA gate available.
Keep going.
How do you share your finished deck securely?
Send your finished deck through a per-recipient tracked link. See which slides each investor read, for how long, and on which day. NDA gate, watermark, expiry - all on the £29 Pro plan. UK data residency by default.