B2B Sales Deck
Quick answer
A B2B sales deck template for founders selling into enterprise. 10 slides covering the prospect's stated problem, cost of inaction, solution fit, ROI calculation, case study, pricing, and implementation plan. Free PDF download.
What goes on each slide?
-
01 Slide
Company name
For [Customer Company Name]
[Date]
-
02 Slide
What we heard from you
Their stated problem, in their words.
-
03 Slide
The cost of doing nothing
Time, money, risk lost per quarter.
-
04 Slide
Our solution
What it does, how it fits their stack.
-
05 Slide
ROI for [Customer Company]
Calculator inputs and projected savings.
-
06 Slide
Case study
Comparable customer logo, before and after metrics.
-
07 Slide
How it works
3-step flow, integrations, security.
-
08 Slide
Pricing
Tiered options scoped to their estimated usage.
-
09 Slide
Implementation
Onboarding plan, milestones, support.
-
10 Slide
Next steps
Proposed timeline, decision criteria, who to involve.
Investor context for B2B Sales Deck.
- Discovery quality: their problem in their language, not your framing
- Quantified cost of inaction specific to the buyer
- ROI calculation using the prospect's own numbers, not generic averages
- Comparable case study with measurable outcome
- Concrete next step and decision timeline
- Discovery-to-proposal flow in enterprise B2B sales
- Mid-funnel meeting where ROI must justify next-quarter spend
- Account-based selling where deck adapts per-buyer
- Founder origin story; the buyer does not care
- Investor TAM slide; this is a buyer not a VC
- Generic feature laundry list; lead with outcomes for their specific case
- Pricing not scoped to their estimated usage
B2B Sales Deck.
What is a B2B sales deck?
A B2B sales deck is the slide structure a founder or AE walks a prospect through in a discovery or follow-up meeting. It mirrors the prospect's problem back to them, frames the cost of inaction, presents your solution, and ends with a concrete next step.
How does a sales deck differ from a pitch deck?
A pitch deck targets investors and frames the opportunity. A sales deck targets a buyer and frames the ROI for their specific situation. Replace the market slide with a cost-of-inaction slide and the team slide with an implementation plan.
What goes on the ROI slide?
A simple calculator: their current cost (time, money, error rate) - their cost with your product = annual savings. Use their numbers, not yours. If you have not done discovery to get those numbers, the slide doesn't work.
How long should a B2B sales deck be?
Ten slides for a 30-minute meeting. Each slide carries one idea. Cut anything that doesn't help the prospect decide. Save deep technical detail for the data room or follow-up.
Can I share this sales deck with watermarks and tracked links?
Yes. Send through Beamprobe to get per-recipient watermarks and per-page engagement. You'll see which slide the buyer's CFO spent time on, which is the predictor of contract close.
Keep going.
How do you share your finished deck securely?
Send your finished deck through a per-recipient tracked link. See which slides each investor read, for how long, and on which day. NDA gate, watermark, expiry - all on the £29 Pro plan. UK data residency by default.